Contextual advertising

Interactive navigator Directorix™ - is primarily a convenient and useful service for visitors, raising the sense of comfort and awareness when visiting the complex architectural structures.

While working with the navigation features, visitors can be displayed context information and promotional materials, which subjects can be selected on the basis of requests of the visitor.

Such promotional materials are selective and therefore much more efficient than conventional. For example, a visitor views the section "Shoes" may seem a banner of the new, recently opened a shoe store.





"Navigational kiosk Directorix™ was purchased for the sake of creating an image of a modern, fashionable and high-tech commercial complex. In this aspect the kiosk fulfilled its task ideally!"

Andrey Kuzmenko, Director, Shopping mall "Modniy Boulevard", Belgorod, Russia.

the Directorix way-finding for VEGAS shopping mall Russia
Directorix at Integrated Systems Europe 2010
the Directorix video
the Directorix papers